Why Attend DEAL

The epicenter of global amusement has shifted, with the UAE emerging as the new front-runner. Nestled within this dynamic nation, the DEAL show stands as a cornerstone for industry innovation, igniting the regional entertainment sector for over three decades.

As the region’s largest event of its kind, DEAL has blossomed into a pivotal gathering for the international amusement community. The industry is witnessing a vibrant revival, particularly in the Middle East and Africa, setting the stage for cascading effects throughout adjacent regions.

For over 30 years, DEAL has been the artisan of entertainment in these markets. Now approaching its 31st installment, DEAL 2025 promises to scale new heights, attracting an even broader spectrum of industry participants from the Middle East, the United States, the Mediterranean, Africa, Asia, and beyond.

DEAL presents an unparalleled platform, showcasing the latest breakthroughs in product innovation. Exhibitors at DEAL are on the quest for exclusive distributors, with many seizing the opportunity to establish a footprint in the MENA markets. As a trade visitor, this is your chance to outpace competitors and capture the cutting edge of your industry.

DEAL 2025 will not only spotlight an array of advancements but will also debut premier attractions and immersive experiences. Expect to encounter the latest in virtual reality gaming, exhilarating park attractions, state-of-the-art 12D cinemas, equipment for family entertainment centers, innovative theme park and water park concepts, imaginative themed environments, inflatables, soft toys, merchandise, and arcade and redemption games—each offering a glimpse into the limitless creativity of the sector. These developments are poised to redefine benchmarks for both the Middle East’s and the world’s amusement landscapes.

Don't miss out—register for DEAL 2025 and join the ranks at the most significant, groundbreaking, and lucrative gathering in the amusement and entertainment industry.